Created by founder Nick Steward and formulated by Italian master perfumer Luca Maffei, Naples is a striking olfactory portrait of the dark, soulful, and dramatic southern Italian city. It completely bypasses the typical bright, summery Mediterranean tropes, opting instead to capture the complex architecture of Napoli. The fragrance tells a story of contrasts: the salt spray of the dark blue bay, the gritty, sun-baked stone of winding alleys, and the grand, lingering shadows of historic stone churches filled with centuries of burning incense. It is an intellectual, evocative fragrance that feels both breezy and profoundly sacred.
Olfactory Pyramid:
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Top Notes: Pink Pepper, Ginger, Bergamot, Sea Salt, Ozone
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Heart Notes: Incense (Olibanum), Cardamom, Nutmeg, Labdanum
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Base Notes: Clearwood, Guaiacwood, Birch Tar, Patchouli, Amber
Vibe: "The Sacred Coast", salty-marine, smoky-resinous, cold-spicy, and intellectually dark.
Performance: As an Eau de Parfum, Naples is engineered with a deceptive, slow-burning endurance. While it begins with a refreshing, breezy sea salt and ginger lift, it swiftly anchors itself into its heavy, resinous core. It delivers a dependable 7–9 hours of longevity. The projection is incredibly elegant, creating a distinct, highly sophisticated "scent bubble" rather than an aggressive trail. The heavy use of Olibanum, Birch Tar, and Clearwood ensures that the dark, smoky, and mineral facets cling beautifully to the skin, radiating outward with natural body heat.