Purpose 50 is the ultra-concentrated, "Exceptional Extrait" evolution of the original Purpose Eau de Parfum. With a staggering 50% perfume oil concentration and an aging process of four weeks, this version is designed to dive deeper into the roots of the fragrance. While the original is known for its sharp, arid dryness, Purpose 50 adds a layer of "carnal physicality" and meditative warmth. The inclusion of a creamy sandalwood accord and a touch of vanilla rounds out the polarizing edges of the DNA, making it feel more grounded, intimate, and resilient. It is a shamanic scent that captures the totality of the frankincense tree, from the sun-scorched bark to the ancient wisdom hidden in the soil.
The Olfactory Pyramid
Top Notes: Frankincense, Pimento Berry, Pink Pepper, Bergamot
Heart Notes: Sandalwood, Sand Vetiver, Papyrus, Rose
Base Notes: Akigalawood, Suede, Mystikal, Saffron, Vanilla
Vibe: Meditative, grounded, primal, and sophisticated.
What does Amouage Purpose 50 smell like? Incense, woods and soft leather. Bergamot, pink pepper, frankincense and pimento berry open it, rose, sand vetiver, sandalwood and papyrus form the heart, and saffron, suede, akigalawood, vanilla and a note Amouage calls Mystikal make the base. Composed by Quentin Bisch, launched in 2025.
Is it smoky? Gently. The frankincense and akigalawood add smoke, but the sandalwood, suede and vanilla keep it smooth.
Should I sample it first? Start with the 1.5mL sample, the easy way to try it before a full bottle.
What are the notes in Amouage Purpose 50? Frankincense, Pimento Berry, Pink Pepper, Bergamot at the top, Sandalwood, Sand Vetiver, Papyrus, Rose in the heart, and Akigalawood, Suede, Mystikal, Saffron, Vanilla in the base.
More from Amouage: Reflection Man, Outlands and Opus XV King Blue.