Purpose 50 is the ultra-concentrated, "Exceptional Extrait" evolution of the original Purpose Eau de Parfum. With a staggering 50% perfume oil concentration and an aging process of four weeks, this version is designed to dive deeper into the roots of the fragrance. While the original is known for its sharp, arid dryness, Purpose 50 adds a layer of "carnal physicality" and meditative warmth. The inclusion of a creamy sandalwood accord and a touch of vanilla rounds out the polarizing edges of the DNA, making it feel more grounded, intimate, and resilient. It is a shamanic olfactory journey that captures the totality of the frankincense tree, from the sun-scorched bark to the ancient wisdom hidden in the soil.
The Olfactory Pyramid
Top Notes: Frankincense, Pimento Berry, Pink Pepper, Bergamot
Heart Notes: Sandalwood, Sand Vetiver, Papyrus, Rose
Base Notes: Akigalawood, Suede, Mystikal, Saffron, Vanilla
Vibe: Meditative, grounded, primal, and sophisticated.
Performance: "Nuclear" longevity (18+ hours) with a dense, powerful sillage that projects with incredible authority.